About Get Rooted
How We Got Started
God has been “downloading” acronyms to our Chief Visionary, Lou, for more than 10 years. He wrote them down to share with friends and family.
One day, someone suggested, “Why not put these on t-shirts?” Not long after, Get Rooted was born! But it instantly grew into more than just unique designs on shirts.
Each acronym is rooted in Biblical truth and serves as a powerful tool to spark meaningful conversations about faith, hope, and life. Our blog and weekly emails provide instruction and encouragement to help you on your daily walk.
Mission Statement
We connect everyday words to Biblical truth to help you get rooted in a life of purpose. (Colossians 2:6-7)
Vision Statement
We want to see believers stand firm in God’s truth, not distracted by the empty promises of the world. Our goal is to keep hearts and minds rooted in Scripture, with eyes fixed on Christ. Through our work, we will help a global community run their race with purpose, fully alive in the abundant life God designed for them.
Meet the Team
At Get Rooted, our team is a family—united by a shared vision of spreading faith through purpose-driven designs. Get to know the passionate people who bring our mission to life:
Lou
Chief Visionary
Lou received the initial set of acronyms that inspire our designs and helped start Get Rooted. After years of jotting down ideas, he set forth to envision a movement that would share the acronyms with the world.
Lou and his wife, Barb, have been married since 1972, have been ministry leaders at their church, and enjoy spending time with their 4 children, 7 grandchildren, and a little Pomeranian dog named Ginger.
Barb
Chief Administrator
Barb has over 40 years of experience as a legal secretary and plays a key role in keeping things organized at Get Rooted. She manages the behind-the-scenes of the business affairs, working closely with Lou to ensure everything runs smoothly. Her attention to detail and efficiency brings a steady and supportive presence to the team.
Tiffany
Content & Marketing Director
Tiffany brings over 25 years of experience in writing and marketing to Get Rooted. She oversees site & product content, communication, and design strategy, ensuring every detail reflects the brand’s mission of encouraging purposeful living.
When she’s not engaging with others, doing public speaking, or writing books, she enjoys life in Kentucky with her family, including her husband, two teenagers, and multiple cats.
Brad
Director of Operations
Brad brings 15 years of professional experience in business operations, along with a passion for digital media. He focuses on making sure processes are efficient and that every product meets high standards.
Brad lives in Richmond, VA, and enjoys weightlifting, outdoor adventures, and helping others in his community.
Show Your Purpose Today!
Add meaning to your personal style and your life. Join our mission with a message, and let’s change the world together…one word at a time.
